"Easyjet stakeholder mapping" Essays and Research Papers. Which two stakeholders will this cause conflict between? What we do. These options should include various aspects such as the introduction of other services and products as well as seeking partnerships which would buoy the airline in times of crisis. Stakeholder mapping is a way of organizing all of the people who have an interest in your product, project, or idea in a single visual space. Explains that there are 5 golden rules that can be adopted for a best corporate governance practice which include ethics, align business goals, strategic management, organization & reporting. We do not share your information with anyone. I have 25+ years' experience . There are unions in almost every conventional business. Prioritising slot-constrained airports as these are where customers want to fly to and from and as a result have superior demand and yield characteristics. As of September 2019 EasyJet, operated over 1000 routes, has a fleet of more than 331 Airbus aircrafts, 96 million customers across 34 countries and 159 airports. Explains that the hicksian model is a model of labour economics used to explain or help understand clearly with more insight to the bargaining process. EasyJet-Airbus MoU regarding research project on electric and hybrid aircraft, 1. We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. Use our interactive flight route map to find destinations easyJet fly to from your chosen airport. Analyzes how easyjet has a few stakeholders who influence the company's decisions, such as customers and employees. al. Use Creately's easy online diagram editor to edit this diagram, collaborate with others and export results to multiple image formats. "EasyJet Company's Strategic Analysis and Marketing." pour que tu m'aimes encore partition piano pdf. EasyJet is a British low cost airline company that flies both domestic and international routes. Sort By: Satisfactory Essays. A train company or media company may list its industry regulator as a primary stakeholder. The expansion of the European union brings to the fore issues of increase in the airline destinations. Furthermore creativity and innovation are crucial when it comes to maintaining an edge over the other companies. Numerator is obtained after meeting dues of all claimants of contractual dues. Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. A business is found to be polluting a local river. 2 Value Stream Mapping Purpose Provide optimum value to the customer through a complete value creation process with minimum waste in: - Design (concept to customer) - Build (order to delivery) - Sustain (in-use through life cycle to service) 3 Why That is in the event that the political and legal environment does not sustain the plans. To identify and name stakeholders who are part of a project ecosystem. Retrieved from https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Define the scope, goals, and desired outcomes of your project. Copyright of EasyJet Plc SWOT and PESTLE Analysis is the property of Barakaat Consulting. That is the ability to produce and deliver services at a considerably lower cost as compared to other airlines (Barnes 2008). We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Every business has stakeholders involved. "EasyJet Company's Strategic Analysis and Marketing." 2008 2007 Change. professional specifically for you? this is unlike nonunion workers who are considered "at-will" employees. This report is shared in order to give you an idea of what the complete Risk Analysis Report will cover after purchase. Explains that regulation, although beneficial in some respects, has also been costly for ryanair. Explains the decision-making process in place, reflecting the first three principles and giving due weight to the stake holders. This increased competition and consequently more people began using air travel as their preferred mode of travel. Concludes that the airline industry is impacted by current market trends, and externalities. Barnes, D 2008, Operations Management: An International Perspective, illustrated edn, Cengage Learning EMEA, California. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. they are usually due to workers and employers failing to agree on issues regarding salary/wages increase and improvement of working conditions. Protect and build on easyJet's strong brand, Provide an easy and reliable customer experience. However, this being the case does not deny the fact that this industry is still a profitable industry (Kourdi 2009). In this case, the fares are one way and a price is quoted for all the seats on the same flight. SWOT & PESTLE.com (2023). Easyjet adds AR bag-scanning feature to iPhone app - https://www.businesstraveller.com/business-travel/2019/02/07/easyjet-adds-ar-bag-scanning-feature-to-iphone-app/ Increasing automation driving self-service capabilities for customers. Ahlstrom, D & Garry, DB 2009, International Management:Strategy and Culture in the Emerging World, Cengage Learning, California. It is believed that over 97% of Jet2s customers book online, which further highlights Jet2s emphasis on online bookings. Aggressive competition at Berlin airport and Tegel ramp-up, 1. Currently, the airline industry faces certain threats. I found the analysis reports of SWOT & PESTLE.com very comprehensive and insightful. Just by looking at Easy Jet, you can see that competition has an affect and for them to keep their customer base they have to cut costs so demand for the service will still be there. EasyJet's strategies & evaluation 12 4.1 EasyJet's Stakeholder Analysis 12 4.2 EasyJet's Stakeholder Mapping 12 4.3 The Generic Strategies Matrix 13 4.4 Evaluation of Strategies 14 4.4.1 Suitability 14 4.4.2 Acceptability 15 4.4.3 Feasibility 15 4.4.4 Sustainable Competitive Advantage 15 5. Explains that unionized workers experience less of a sense of partnership and trust with their supervisors, according to gallup and healthways surveys. These should include practices and policies which are in line with the company mission. Operating in net-zero carbon flights across network: EasyJet has a strong history of pioneering several environment friendly approaches towards reducing the environmental footprint across the entire network. a product or service. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. Explains that union members benefit from collective bargaining power to negotiate with employers on their behalf. they would also want the company to do well profitably. Explains that the valuation model assumes an increase in passengers, which increases the load factor to almost 90%, creating a higher future revenue stream, resulting in higher margins when compared with the other valuations. These are set out below: easyJet has a strong network of leading number one and number two positions in primary airports, which has proven to be amongst the highest yielding in the market. Stakeholder mapping is key when it comes to evaluating the influence and interest of project stakeholders. Stakeholder mapping is the process of identifying key stakeholders (i.e. EasyJet is a public limited company which is located in the United Kingdom. In this case, we are going to be looking at the environment of the EasyJet airlines (Ahlstrom & Garry 2009). A stakeholder map typically falls on a two-by-two grid. Through the Stakeholder Analysis will be identified those groups and individuals that will ultimately affect or will be affected by the process and outputs of the project Inter Ventures. employers' relationships with unions have become more hostile since the 1970s. Modern aircraft fleet with unparalleled network: EasyJet has established itself as one of the most prominent players in the industry with its exceptional services. Some of the strategies which have been synonymous with this company include maintaining and promoting a people friendly company culture, providing leadership to dynamic workforce, helping the community and charitable programs to get better results, ensuring suppliers optimize their energy usage and materials management and finding practical solutions to eliminating waste. The second aspect which is on the strategy of this company is sustainability. easyjet stakeholder mapping. However, we may send you emails on our new reports and solutions. Many stakeholder mapping models use charts to . Local community and pressure groups. The growth of the airlines in these markets will ensure that it is able to gain market share and expand its operations. Furthermore, it is important to note the fact that the management team should work out a plan to ensure that the cost estimates are within the range of the company operations. As an airline, EasyJet has skilled and motivated workforce which ensure that the travellers are able to enjoy quality services. increased competition has forced ryanair to reduce fare prices. Within an enterprise, stakeholders may also include managers and staff. Explains ba's approach towards corporate social responsibility on social is that it has decided to enable up to 500 applicants in a year to realize their dreams through the london 2012 great britain program. Explains that ryanair's future costs are determined by multiplying the total projected passenger traffic by the cost per passenger. Southwest Airlines: Organizational Culture, Collective Bargaining Vs Collective Bargaining, Collective Bargainingning: The Banning Theory Of Collective Bargaining, Key Stakeholders Investment in British Airways. Explains that hicks proposed that trade unions and employers try to find stability in terms of cost and benefits of a work industrial action when making concessions during bargaining. Because the reasons can differ greatly in the motivations for a customer wanting to fly, it can be difficult to divide the market into discrete segments, that is, there is always going to be overlap in the preferences and characteristics of any given segment. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. This companys airplanes fly to the less crowded airports of smaller European cities and prefer the secondary airports in the major cities. Describes the living wages at the port of oakland at http://www.iir.berkeley.edu/livingwage/pdf/portoak.pdf. Furthermore, the strategy which has been employed by this company has ensured that it is able to operate and bring forth profits and dividends to the investors (Burrow, Kenneth & Brad 2007 ). Identify your stakeholders . their diversity team provides training and advice on discrimination law. This report is shared in order to give you an idea of what the complete BCG Analysis Report will cover after purchase. This shows that the despite the prevailing threats in Europe, this airline still has a large market share in the market. The airline industry is an industry which is growing to greater levels. A compelling case can be made for organizations of any stripe to understand and prioritize stakeholder needs in their operations, policies, and practices. 1. These options include the fact that since its launch in 1995, this airline has emerged to be among the leading low cost airlines in Europe (Mayer 2007; Jones 2005 ). The companies partnering in the agreement are in a memorandum of understanding that this project will shape the technical future of the airlines in a sustainable manner. Swissport International Ltd. SWOT & PESTLE Analysis, Aegean Airlines S.A. SWOT & PESTLE Analysis, Groupe ADP (Aeroports De Paris) SWOT & PESTLE Analysis, Textron Aviation Inc. SWOT & PESTLE Analysis, Jaguar Land Rover (JLR) SWOT & PESTLE Analysis, Coca-Cola Europacific Partners SWOT & PESTLE Analysis, 1. The classic airline model consists of First Class, Business Class and Economy, and the demographics that make up the classes have both similarities and differences to the other classes. easyJet is confident that through its strategy it will deliver sustainable growth and returns for shareholders. Explains that the longer the strike, the more costly it is for both parties. For instance there may be similarities between business class travellers on a particular flight, but they will not all be travelling for the same reason. Posted by July 3, 2022 keto crab rangoon with mozzarella cheese on who are the stakeholders of easyjet July 3, 2022 keto crab rangoon with mozzarella cheese on who are the stakeholders of easyjet Explains that regulation allowed start-up carriers to enter the market, which led to increased competition. Analyzes keen, strand, maignan, and mason's research on indirect taxes on international aviation. why do airlines go bankrupt?. First choice brand and increasing customer loyalty: With its continuous efforts towards positioning its brand in the premium segment, EasyJet has surpassed all the previously-set scores attributed to the brand parameters including first choice brand and brand affinity across different markets. According to this airline, this airlines ROCE indicates a very steady company. In this case, this airline has got a strong management team which has been working towards ensuring that the airline has got a major share in Europe. In this case, EasyJet faces the same challenge as a company in Europe. Opines that employees want to be paid the correct wage from easyjet for what they do and the hours they work. "Easyjet Stakeholder Mapping" Essays and Research Papers . This ration may appear to be simple but disaggregation of the same into various components gives a detailed picture of major players of the rate of return on equity capital. 3. Stakeholder mapping is part of the stakeholder analysis process. It is also listed in the London Stock Exchange. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 . You can use the following in your reference section in order to give credit to the source. 1. Stelios Haji-Ioannou (Greek) founded the company in 1995. This is to in effect offer consistent and reliable products at reasonable and fair prices in the European routes. Cites enberg, d (2005, sept. 15). Some of the services and packages which are being offered by this airline are competitive. This report is shared in order to give you an idea of what the complete Segmentation, Targeting and Positioning (STP) Analysis Report will cover after purchase. (2020) 'EasyJet Company's Strategic Analysis and Marketing'. It can be understood that . In this case, EasyJet is a company which has demonstrated several strengths which have made it to stand out. Despite the global recession the Easyjet is making significant profits. This is because the only competitors in this case are Boeing and Airbus. Draw the stakeholder map with two axes: The X axis represents the spectrum of dispositions toward your change project; from Against at one extreme - to For at the other. 2. Developing the range of ancillaries on offer such as the Inflight retail proposition. This paper seeks to evaluate the strategies which will ensure that this company consolidates its position in the airline industry (Anderson 2011). This is because the airline has been able to capture key routes in Europe. Being low cost, driving efficiency and investing only where it matters most to our customers and our people. In the recent past, the airline has been carrying out an evaluation regarding its fleet. Explains how easyjet's employees can affect the business in many ways. 26 September. must. The company has 15000 employees as per early 2020 records. Explains that this british airways site was used to compare low-cost airlines to international high-quality airlines. Need a custom Essay sample written from scratch by Company profile. Berlin Tegel: easyJet's operation revives the airport but needs time - https://centreforaviation.com/analysis/reports/berlin-tegel-easyjets-operation-revives-the-airport-but-needs-time-470126 But there have been issues where unions have been held responsible for creating problems and also been proven to be lobbying for interests of a few instead of the masses that they. Following Southwest Airlines model easyJet started trend "no frill" services which helped in keeping costs down.easyJet provided first come first service with equal service for all. This is a ration which indicates the rate of return on equity shareholders investment. External and internal environment : The company operating environment Airline industry is one of the industries which are characterized by challenges which are dynamic. This is IvyPanda's free database of academic paper samples. Mayer, F 2007, A Case Study of EasyJet and the Airline Industry, GRIN Verlag, New York. Beyond the companys industry innovations, the company should continue investing in practices which are customer friendly. Please refer to the Terms and Conditions and Disclaimer for usage guidelines. These include new competitors who are looming within the market. These include the emerging technological trends in the market. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you for only $11.00 $9.35/page. The project will be based on the various packages essential for making the next-generation, sustainable aircrafts suitable for usage in commercial sector by identifying and solving the technical glitches or challenges and requirements of the green aircrafts. dues help the union pay for officials' salaries and conducting union business, but members complain about the amount they pay, how the money is spent, and how it is allocated between the national and local union. A key aspect of planning for profitability is to sustain the core businesses of an airline. Explains that easy jet is a low-cost airline and is in the oligopoly market. Defines competitive advantage as anything that gives an organization an edge over its competitors in the products it sells or the services it provides. The strategic objectives which have been put into focus with this company are cost. Are you looking for a report which is not covered on our website? The Company operates approximately 927 routes with 308 aircrafts in 34 countries and 153 airports. This implies that the company operates based on the international rates which may at times have a negative implication on the low fares (Bartholomew 2009). Explains that british airways is committed to actively promoting diversity and understanding. 2. Plan stakeholder communications and reporting. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. Ballesteros, JSA 2007, Improving air safety through organizational learning:consequences of a technology-led model, illustrated edn, Ashgate Publishing, Ltd., New Jersey. Explains the behavioural element of first and business class passengers is that they have a association of being in the higher classes. All rights reserved. EasyJet plc (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. The tools of stakeholder analysis mean that this is not a major problem for management. Describes the roles of key players like owners, board of directors, and staffs. In this detailed, hands-on guide, we explore how stakeholder mapping can bring shared value to purpose-driven organizations. Leaders (including data / analytics / insight leaders) will easily recall others they work with often. This report is shared in order to give you an idea of what the complete Key News and Events Report will cover after purchase. Increase project visibility, especially to executive stakeholders. Describes the key global city growth factors, such as expanding the list of top-tier cities through airline partnerships. Explains that ryanair's accounting value is 1.46 billion based on the information provided in 2004 financial statements. I am an IIBA Certified Business Analysis Professional (CBAP) with 20,000+ hours of certified BA experience accumulated during 20+ years of working as an IT Business Analyst, primarily in the airline/GDS industry, but I also have experience working for a TMC. Explains that airlines say jobs at stake if fee hike approved. Bartholomew, E 2009, Airport and aviation security:U.S. policy and strategy in the age of global terrorism, illustrated edn, CRC Press, London. easyJet will maintain its advantageous cost position through continued cost action. (732)548-0013/0015. The way in which the organization secures, deploys and utilizes its resources will determine the extent to which it can successfully pursue specific performance objectives. Managing Change at British Airways, An Introduction. Due to the increased use of the internet, it is becoming more and more easier to book online. Stakeholder analysis should assist in this prioritization by assessing the significance of the project to each stakeholder group from their perspective, and vice versa. Some of the key success factors which have made this airline to stand out and achieve its goal include strong management. Ferrell, OC, Hirt, GA & Linda, F 2006, Business:a changing world, 5th edn, McGraw Hill/Irwin, California. Customers - they would want cheap flights that are comfortable and safe. STEP 2: STAKEHOLDER ANALYSIS In the beginning of planning a Stakeholder engagement process, a Stakeholder Analysis needs to be carried out. Belobaba, P, Amedeo, O & Cynthia, B 2009, The Global Airline Industry, illustrated edn, John Wiley & Sons, New York. Changing priorities for consumers to drive ancillary revenues, 1. Step 2) Assess how those stakeholders could be impacted or have an effect on the organization. The company has a presence in over 30 countries through its affiliate airlines like EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Furthermore, since it is considered as the leading low fare airline, the airline commands a great deal of influence in the short routes within Europe (Mayer 2007). Currently, EasyJet is ranked as a leading low cost airline in Europe. Profit before tax - underlying ( million) 123.1 191.3 (35.7)%. This airline focuses on low cost, financial strengths and on high efficiency. (2020, September 26). In United States, unions are largely reasonable and they dont take sides without authenticated and rational causes. Figure 9: EasyJet positioning on strategy map Source: Own creation & Appendix 1-4 We can see that perception of consumers matches the way Easyjet perceives a business and leisure offering average quality at a low price, as compared to its various competitors who provide high quality at a high price. however, there are weaknesses which restrict their performances and revenues. Our approach - Thomas Cook Group Thomas Cook Group consults with a wide range of stakeholders, individual and organisational, on sustainability matters. . Since the trading update, easyJet 's founder and largest shareholder, Sir Stelios Haji-Ioannou, has sold a small portion . Explains that management and labor unions have fundamentally conflicting interests. 4. Good Essays. Reach thousands of academicians and corporates across the globe. Sort By: Satisfactory Essays. It will be viewed as a viable enterprise that addresses acute environmental issues and reflects on its values. Segmentation, Targeting and Positioning (STP) Analysis Report. Euromonitor (2018), "Transportation Sector Analysis ", Published in 2018. Explains that unions help protect employees from unjust dismissal through collective bargaining agreements (cba). How to create a stakeholder map in 3 steps. IvyPanda. View timetables, travel guides and ideas of where to go. Explains that easyjet rely on companies that supply them with their fuel for their aircraft so that they can fly to other countries. Opines that governments would want keith's rescue dogs to stick within their legal rights as a charity and as an organisation that helps the wellbeing of dogs. Customized Solutions Explains how market forces and competitive advantage affect organizations, such as easy jet and air passenger duty tax. We utilize security vendors that protect and the increased passenger traffic is a result of lower fares and fair macroeconomic conditions. The economic downturn, grounding of fleets due to COVID-19, Increasing Oil prices are some striking factors that have disrupted the entire aviation business, here is a discussion of other external influencers and their impression on the aviation industry and largely on EasyJet company.
Perkins Funeral Home Obituaries, Articles E