SH: Another issue is QC (quality control) because the fabric comes from the textile mills and it is out of your control, but we have to deal with it. And be the first to get updates on discounts, contests, products & promotions! Shagufta was ready to take on more challenges. The . Here one has to nurture and build teams which understand the brand. For the best experience on our site, be sure to turn on Javascript in your browser. Sana Hashwani Safinaz Muneer: Headquarters: Karachi, Pakistan. "Its the business of fashion that keeps driving us," Safinaz Muneer continues. SH: It made us a household name. News Desk. Its exhausting! She has always been there for her, pushing her to be the best version of herself, and catching her whenever she has fallen. Failure has come many times. They both broke up in 2020. In the beginning people told us we were going about it the wrong way, but it was our idea and we stuck to it. Confidence matters. That was a tough time when its your first born, you feel guilty. Yet, she says dig in your heels and keep going. Achievements taste the sweetest when they are shared with your loved ones, she says with a smile. Now its a new world, and hundreds of designs and motifs come off the internet. He is the founder and chairman of Hashoo Group, a conglomerate best known for Pearl-Continental Hotels & Resorts. "Our first ever show was a disaster; I remember Safinaz cried after it. Thats rare in the cut throat industry she operates in. Abroad, when a designer retires, the design house goes and finds the next top designer. She wasnt the best student, pass percentage was low and there were only a handful of women in the field. I will miss the fashion week and it will not be the end of the world. Mehr gives maximum time to her children while they are up but after their bedtime its all about self-love. Summary. Your children are your extension, something tangible that you leave behind in the world. So, if I was racist, the impact is massive. Sana: Everyone wants this economy to go forward, so with everything being documented, businesses . SM: We only cater to our clients. Safinaz laughs when I mention that; she says she has to buy her own designs and then wait forever for the indispensable master sahib to find the time to tailor them. Let me explain. 27 years into the business, having experienced both highs and lows, they are just as excited by fashion, today, as they were when they started out. She advises young women to be financially independent since its essential for personal growth. Such a time too, passes.. We are a tiny business, for me it felt super uber cool to have my name up there. When youre unhappy, put on a nice big smile, tell yourself Im happy and your physiology changes your psychology., The dynamic Salina is a proponent of work-life balance. In fact, were looking forward to it! The talent in Pakistan is beyond amazing and I find it my duty to bring out the best from all my employees. March 24, 2020. However, this is a learning process and a very young field in a young country and Safi and I have learnt from mistakes that someone 10 years from now will not make. You dont have to be glued to your kids the entire day. A: But it was your time with Lakhany Mills that made your name. Worrying about what others are doing will never take you anywhere, Sehr proclaims. She had just begun her career when her baby started falling ill very frequently. Sana Khan with Vishal Karwal. So, you know, everything excites you.". Now we feel we are standing at a precipice and we are scared. For example, our new muslin line is only distributed through our stores. I had a lot of issues with the pregnancy. SM: Look at the number of Fashion Weeks taking place every year. I come from a family of very hardworking women. Nishan-e-Imtiaz (Order of Excellence) is the highest honour given to any civilian in Pakistan to recognise their achievements and outstanding services for the country. Its something that makes her day. When you are young, you are fearless; you are at the beginning of things and you experiment. Her magazine is something that has shaped her life. If a customer buys one of our products from another store, there is no guarantee they will refund your money. We are older now but somehow we continue to be the driving force; the disruption comes from us and that makes things interesting because were always looking for the new thing. Facebook gives people the power to. That way she wont have to compromise. In 2021, "Mahay" collection, broke all records ever made in fashion industry with ever highest sales worldwide. We have a full return policy, which is something new in Pakistan. It is important for me to create the right balance between the carrot and the stick. Binas Miracle Moment was the first time she saw her name on a billboard. ", "Plus, we encourage young designers," Sana adds on. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. Nothing is impossible. Therefore, after graduating with a Masters degree in textiles from Central Saint Martins in London, she returned to Karachi and carved a special place for herself in the textile sector. There are times when you will have to choose between motherhood and work. The greatest challenge she faces is dealing with the issues of HR. 30 (2019) Area served. Women unnecessarily make themselves go through the guilt of not doing enough. Save my name, email, and website in this browser for the next time I comment. These girls hadnt even finished schools, nor could they even write, but due to this government initiative, they went on to become the highest earners in their household. You need a strong and independent team with retail knowledge. SM: We dont want to be the face of SANA SAFINAZ. A: What made you decide to go into retail? In fact she entered this field because of her own skin troubles. We started when the industry was at zero. Happy with the choices she has made in life, Seveen is a firm believer of the fact that if a woman puts her family first, they also give her the space and freedom to be who she wants to be. She has watched her children grow and as they all mature and develop their distinctive personalities it makes her proud. Would ve been a story if lower or middle class girls had made it. She strongly believes that whatever happens, happens for a reason. The bridals have excited us in the last two years and were changing things up. After that we decided that we are going to do lawn on our own. Whats with the fair stuff? Complexion should not matter. However, she is quick in dealing with them. Why are you asking a racist, I want to ask her?". Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. Every day there is a new challenge and a new way to problem solving.". Theres a lot of competition in the market for bridal wear and everyone is doing a really good job; that client now has got 10 people she can go to. She would go round and round the roundabout to see it. It was crass. Very admirable ladies.have created millions of jobs. In 25 years we have taken the brand from couture to prt and this says a lot for us as a brand. Miracle Woman Seveen Muneer is cheerful, affable and just the right blend of tradition and modernity. Pakistan barely has any trade schools or any sort of government support, and despite that, we see so many pioneers emerging. Just be confident and believe in yourself. Salinas journey is an inspiration for all those who sometimes get pulled down by their own do-lists for the day. Do they also have a succession plan in place, I ask? Its amazing how people have created stuff out of thin air., As a bridal makeup artist, Bina struggles with people who have a constant desire to be fair. Coming back to work after such a long period, however, left her at a disadvantage against her colleagues but she was determined to catch up. Looking back, this is the only thing Shagufta would change if she had the chance to create room for herself. Sadruddin Hashwani has become the first businessman to receive Pakistan's top civilian award: Nishan-e-Imtiaz. Fashion fades, only style remains the same. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ - People - Aurora Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied. After performing poorly in her intermediate exams, she saw her dream of becoming an engineer shatter. She somehow picked herself up, suffered a minor concussion yet overcame it through positive reaffirmation. SM: When you see someone walking down the street wearing your print, it gives you a high, because you realise that you can actually determine and change fashion. For the nights she stayed awake for me, perseverance she taught me, love and care she gave me, thank you mother. For the best experience on our site, be sure to turn on Javascript in your browser. She was much older and that allowed her to become calmer and wiser. Miracle Woman Sadaf Khans journey shows how, if women stick it out, the hurdles that life throws your way become a thing in the past before they even know it. That is quite unbelievable if you think about the overcrowded marketplace designers stand and compete in today. According to Shagufta these goals should include financial and emotional independence since they are the two most important elements of life for a woman. Hobby for privileged class with millions of important contacts. To have them be your colleagues and not your teachers is a bit of a struggle, she says with a laugh. Sana Safinaz contact info: Phone number: +92 21111003005 Website: www.sanasafinaz.com What does Sana Safinaz do? The soft spoken and the very beautiful Sadaf believes that in todays fast paced life, it does not make any sense for a woman to be dependent on her male counterpart for monetary support. After graduating, she was having a great time working with Diesel and as an assistant stylist to Ford Modelling Agency. The day they published their 100th issue was a major miracle moment for her. Good for them. They respect me a lot., For this young artist, financial independence is of utmost importance. PHOTO: FILE Designer duo Sana and Safinaz were spotted at the launch of their pret store in Lahore on June 3. If youre trying to be on a level playing field with men, I think young girls need to gather themselves and have the confidence to ask for equal treatment. Dont they worry about being plagiarized, as the copycat culture has snowballed in the past decade or so, with the countrys major designers worried about the lack of regulations when it comes to intellectual copyrights. If they dont succeed in life its a very harsh thing for a parent to look back and say I should have tried harder, says Sadaf. I do everything I tell everybody else to do. We have just entered the prt field and it is a tremendous challenge. Sana Safinaz Lawn Collection 2014 - 'A Combination of Two Designers' August 22, 2022; 0 Comments; Sana Hashwani and Safinaz Mureen. When I did it, that moment gave me power and courage. "If you want to grow, no. SH: The secret is to be passionate about whatever you do and 25 years on we are as passionate, if not more, than when we started. We never think ahead of ourselves; we take one step a time. What helps them retain their sanity, other than having solid and well-rooted personal lives, is the fact that - as a corporation - Sana Safinaz has become very independent. I know how to strike the balance between being their teacher and also their friend. Sana Safinaz is famous for introducing the traditional eastern designs in most modern and innovative way that make remarkable impression over the fashion industry of the country. ", "A lot of people dont have the kind of liquid cash, of 2 lacs or more, that a customized bridal costs these days," Safinaz explains further. I love her more than anything in the world, says Sehr with emotions twinkling in her eyes. Sana rocked this off-shoulder crme printed tunic with a pair of straight black pants. This is standard practice. Hashwani took to Instagram to confirm that she had tested negative for the virus. Once we reached our 100th issue we knew that we were in control and we could do this.. Sanas favorite remedy is getting massages, even if she has to call someone home to get it done. Her entire family asked her to quit her job, and after consulting several people, she decided to work part time. An amalgamation of the ideas put forward by Sana Hashwani and Safinaz Muneer, the brand, which is now 27 years old, revolutionized the market time and again, and has been a constant pathbreaker in what couture and fast fashion means in Pakistan. Aadi Adeal Amjad Biography - Age, Height, Wife, Family, Drama List ; Dil e Veeran Drama Cast Real Name & Pictures ; . It was a slow and subtle evolution. Number of locations. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. It is evident that self-care is a high priority in her life. "I took it very seriously. Her house, according to her, is a madhouse. At that point I realised a normal, healthy baby is really a miracle and gift from God and I cant thank Him enough for my son. Iqraas journey shows that no matter how successful a woman is, she is a mother before anything else and her children are in fact her greatest assets and the real reason for her happiness. The same goes for interiors; people are not interested in our team designing their house, they want to talk to us; they want our vision. calling the social media . What is the use of it? Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. SH: The entirely on our own is no longer something to take pride in. There were fights, logistical problems, and breakdowns but they always kept on pushing. But seeing how Mehr has tackled every challenge thrown her way so far, we are convinced that she is going waltz her way to many bigger successes. When youre younger, little things seem big. Life does give you chances, there are several paths. When you are invested in a company as the owner, the company is more successful because your name is there and you dont want to put rubbish in a store. SH: I dont know. Today, Mehr is the publishing editor of the popular and trend-setting weekly Paperazzi. As a qualified CA, she did her article-ship from AF Ferguson and Co and completed her advanced management program from Spain. There is no doubt in the fact that when Sehrs daughters grow up, they will be her best reflection and much more. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. Best is to accept, go with the flow and breathe. When Safi places an order for lace, the shopkeeper is happy because she has bought his entire supply. Then 18 years ago we went into lawn and five years ago we started doing lawn totally on our own. They are starting to believe in our brand. If the government doesnt step in and legitimate people keep getting hurt, they will say it is not worth it. This is what inspires us the most. Their position is professionally very strong. 2 years ago, Mehr, along with her partner Sameena Khan, started a glossy magazine called Paper Magazine. They were then approached by Pakistan Today to rebrand their weekly magazine. Nishat Hotel is however, closer to my heart and since it was my first project, it taught me a lot, from brand building to how people think and function, says the multi faceted Iqraa. Managing what is indisputably Pakistans most aspirational fashion brand, Sana Hashwani and Safinaz Muneer talk about 27 years in the business and what it is that keeps them going from strength to strength. It took a lot of time and patience to align a way of working. Now its all about routines and time management for Sana. By the time her results came, she had gotten married and soon had a child. Sadaf was able to manage creating a work life balance as she had completed the bulk of her training when she had her children. Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. She feels the younger generation today is too narcissist in this age of social media and they need to accept when they are at fault. SH: Its the nature of the business. Sana Hashwani and Safinaz Muneer shared their challenges, innovations and marketing strategies. Read More: Daughter of Sana Safinaz's owner Zevair Hashwani tests positive for COVID-19. But its not just their achievements which make them so inspirational, its their attitude. Today, almost 30 years on, the brand is still defined as a trailblazer for upcoming brands and has become one of the . Today shes a mother as well as the co-founder of two companies, Yoga Ex, Pakistans first revolutionary hot yoga studio and Ultimate Detox, Pakistans first cold pressed and raw food juicery. SM: With bridals and light evening wear. It was then that we started to think about doing lawn on our own. And the dynamic in our company is not just hers and mines but the tons of young people who are incredibly dynamic. Theyre all revved up for fashion week and are celebrating the inclusion of their names in the top 50 CEOS of the country. "Chairman Hashoo Group: Saddaruddin Hashwani - Pak Economy", "Why India is part dysfunctional, fully functional", "PROFILE OF CONTESTANTS OF DIRECTORS' ELECTION", "Zardari tried to kill me, Hashwani alleges in his book", "Book review: Truth Always Prevails - let truth be told - The Express Tribune", "The News International: Latest News Breaking, Pakistan News", "Exposed By Panama Papers: List of Pakistani politicians, businessmen and judges who own offshore companies", "Pakistan's highest civilian honour for Dubai-based businessman and philanthropist", Pearl Continental Hotels Pakistan Official site, https://en.wikipedia.org/w/index.php?title=Sadruddin_Hashwani&oldid=1127903261, Pakistani expatriates in the United Arab Emirates, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 17 December 2022, at 08:34. I also do wall art, pen and ink drawings, and have also done a few low key shows.