Type text, add images, blackout confidential details, add comments, highlights and more. Race Car Sponsorship Proposal Template. Then, when it comes time to talk about renewal, youll have clear evidence of how youve helped them hit goals and milestones. How much work will be involved on your end in delivering on the sponsorship? Make sure you get the details for the decision-maker. Find a class thats easy on consumables and where cars are affordable. Road Racing in the United States has several tiers. Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. You should advise this on the basis of the information you collected and the potential target audience for the sponsor that helps them to get an expected return on investment (ROI). First, provide a history of you and your racing team. However you decide to build relationships with decision-makers, the goal is to warm them up to your pitch because a warm lead is so much easier to land! . People love to talk about themselves so ask questions and chat about them. Everyone from the outside thinks that everyone racing cars has sponsors. Where can I find sponsorship opportunities? Basic Elements, Online Racing Sponsorship Proposal Templates, National Racing Event Sponsorship Proposal Template, Bike Racing Sponsorship Proposal PDF Template, Racing Team Sponsorship Proposal Template, High School Racing Sponsorship Proposal Printable, Racing Club Sponsorship Proposal Template, Proper Racing Sponsorship Proposal Template, Conditions of cancellation, withdrawal, or suspension of sponsorship. Once you get the sponsorship agreement wrapped up, the real work has only begun. You and any potential sponsors need to work together to achieve what you both need. Think about those reasons you stand out. I tend to either look through my LinkedIn contact for potential sponsors or look at the exhibitors for trade shows and conferences. . This sponsorship proposal also highlights information about driver profiles and the schedule calendar of drag car racing events. All forms provided by US Legal Forms, the nations leading legal forms publisher. Ask them questions, create content that speaks directly to them, and get involved in discussions with them. Val Apple Motorsports, Inc. 2. Create a portfolio, be presentable and professional. ezQ7sg>b{a%YfQLQWHOq!>M=k/j d54mdfeW7AFRUz:rMa*/oL9 w4P5 ys"[Su)r}f$srq If you want to prove value to potential sponsors in road racing, you need to get creative Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. Weve also included page references for the Get Paid to Race book (currently only available as an ebook). <<5EC83BD88C05E142B8DC1C06ED146CA3>]/Prev 813923>>
Ht1_%`1;d`*FpS\@KOr)r+Z{]?>~)7rw):,QuH1>^qnrTb_2|=7}F>bb)E]Oa6;Sy#A'1SN1Ra1a;IKh,e4fr,
6d$arf6*m^ev`VN(rNs1q*c.7!=, :Wv
4ii>t Z3:4x-%XfE$P:5boC )zM6T&
*dP>6y|~{oQB91vYmWfG=}E},v%=]Z!P[7m=X\zucFH!F GVZp[.`d.A2jy`!ba3wz8oIXe~mT#eVj_;78*/0yVA:Wk&9/I>SX-^AhhV/"E)?=w WP
Sure theres potential for tax write-offs and creative accounting, but dont bank on any of that. 2. If you regularly finish well in races, contingency sponsorship may go a long way to offsetting your costs but the vast majority of your budget will be coming from your own pocket. You need to know this to be able to create a compelling case for why a business should sponsor you. 19 0 obj You do not need to include every cost. Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020. Our series (Star Mazda or FF2000 Championship) usually serves as a support race If you'd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look . We actually prefer the former as it is more visual and helps you think harder about keeping the content concise, but in the end it doesn't really matter which one you go with. Go to download 1341x1757, Sponsorship Levels Very Sponsorship Proposal Format - Sponsorship Package Template PNG image now. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Feel free to drop Racing Mentor a message on social media if you have any questions. Here's what your proposal should include: A really easy way to extract demographics information for your audience it to use your website's Google Analytics data or Facebook's Page Insights for your Facebook page. Youll get rejections, and youll hit bumps in the road but if you put in the time, the successes will come. If you can't use either of these for whatever reason, the next best thing would be to use Facebook's Audience Insights tool. Your job in sponsorship, as the so-called rights holder, is to leverage all sponsorship assets (=things the sponsor may be interested in) in your property (=your race) in the service of the sponsor's commercial objectives. Focus on the businesss goals rather than your life story. 0000002058 00000 n
There are plenty of people (often very young) who show up with that intent. 2011 team racing sponsorship proposal our desire. Race Car Sponsorship Proposal Template. All you usually need to do is display their stickers on the car and if you finish a race in certain positions (usually around the top 5 cars) you get some sort of prize. Sell yourself, but do not offer things you cannot deliver, such as offering to feature the sponsor's logo exclusively if you are reaching out to other potential sponsors. Dear Sponsor Man, Can you sponsor me? Are you posting regularly? People regularly contact him asking for free parts in exchange for running a couple stickers. Buy tickets for a NASCAR or F1 race. As a racing driver you are focused, talented and ambitious in something you love to do . This will be key in making sure theyre happy throughout the year. Sponsorship is not charity. Consider positioning trophies around the car in some of the shots -- this is a subtle reminder that you are a successful racer. Fast Feb is back but its looking a little different for 2023! Post on social media consistently, send out pitches on a regular basis, and do your follow-ups once a week. Racers will put out an all-call on their social media pages and ask for small amounts at a time. 0000055057 00000 n
You now have to deliver on your sponsor's expectations and, if possible, exceed them. Specify the Event. 4+ Racing Sponsorship Proposal Samples 1. 4. It is your job as rights holder to understand what these objectives are and how you can best serve them. How to Write a Sponsorship Proposal (Motorsports) Official C2 Racing 449 subscribers Subscribe 5.5K views 2 years ago This video will walk you through the creation of a sponsorship proposal. Do your posts get engagement? The template proposal sponsorship comes in A4 and US Letter size. However, when you intend to write a racing sponsorship proposal from scratch, you must know about its basic elements which are explained below. 0000054763 00000 n
There is occasional TV coverage, but it isnt major. No Money Motorsports, Top 15 First Track Day FAQs All you need to know in order to get yourself driving on a race track. If you dont know the difference between features and benefits are then a motorsport proposal template might help you out. Consistency is all about keeping going. Thank the letter reader for his or her time and include all of your contact information. Share your form with others. Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. When he would ask them what their plan was to earn him enough business to offset his costs, they were often dumbfounded or would reply, frustrated, that theyll obviously display his stickers! Gather the history of your racing career or racing team. You're already in a slim minority of organizers: you have someone interested enough in your race to want to spend time hearing what you have to say. xref
In terms of identifying potential sponsors to approach, you should prioritize the following groups of candidates: In many cases, where a sponsor runs an active program for seeking out or inviting sponsorship requests, the sponsor will want to make it easier for you to reach them. Hopefully, in this guide you should have everything you need to map out your journey from sponsor identification to sponsorship execution. Edit your sponsorship agreement team online. For those of you that have your email pitches down to a tee, and have a little bit of design knowledge, a template might be a little pointless. Posted on January 12, 2023 by admin. . Generic sponsorship proposals have little chance of convincing would-be benefactors. Group outing packages can be set up for larger groups from your business or organization. You need to think about why a business would spend money to sponsor you. Some basic terms and conditions are: In the end, leave some space for the signatures of the representatives of both parties to the sponsorship agreement. You really need to know how you can sell a partnership to a business, and that means understanding the basics of business and sales. w$ 4iw*\xKLZwI[}K|=Q|>W`! E@!Euq[dIV%ehJQ5$ Are your posts in line with the companys current message? However, there's a few things you could do to maximize the chances that your sponsorship remains relevant and you stay at the front of your sponsor's sponsorship queue: Getting sponsorship for your event is a daunting task. Learn about the business field to approximate how much revenue the sponsor brings in -- you want to be reasonably sure the organization can afford what you are asking. There are plenty of great articles, podcasts, and books directly pertaining to creating a good. Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? An initial deposit of ($ amount) must be paid on or before (date). The sponsor's eager and you know exactly what they're after. Try and see the positive in every situation. Be sure to include a call-to-action so the decision-maker knows what you want them to . Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. If you are a driver seriously seeking sponsorship, take the time to read some of these so you can come out of the gate strong. And you're not alone. This needs to be the starting point in your sponsorship strategy. A section about the car your drive. Do research about the company. Therefore, it is perfect that you simply find contacts with the product, communication, business improvement, sponsorships, marketing, and the model. ?be$I&!=~DJ)*]]GVw(La(
YK1s4Vt/z=Q1endstream NHRA/National Dragster. You might be operating in a specific niche (see below for more details) or area. Advertisement Envato Elements (Design Without Limits) Podcast 036: How to Have Fun With Your Content, Podcast 001: The importance of a strong brand, Video How to find a hook to attract sponsors. Do you have a very popular online presence? I think motorsports has become too commercial and that sponsorship interferes with good racing. Download this 100 percentage editable presentation and get access to our highly . If you stand out and can provide value, its going to be so much easier to get sponsorship for motorsport. Podcast 032: How to Maximise Opportunities on LinkedIn, Podcast 031: How to Make a Winning First Impression, Podcast 025: How to Make the Most of LinkedIn, Podcast 010: Why Business-Minded Drivers Succeed, Get Paid to Race pages: 107-114 and 129-132. When writing your sponsorship proposal, you have to tell your sponsor what kind of event you are planning. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. To make that happen, you need your initial reach-out to be as concise and to the point as possible. Present the benefits you offer clearly and simply. This is by far the most useful and engaging type of proposal and the kind the template will help you create. Work from the outlines you prepared to include all of the important details. Before you even consider approaching a sponsor, put together a sponsorship . What assets of your property could potentially provide a good match for your sponsor's objectives? Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). Our team becomes an extension of the marketing department of our sponsoring corporations or . Your true request is that you are asking to be part of the sponsor's sales team. Anheuser-Busch is one of the core NASCAR sponsors, aside from their sponsorship of Stewart-Haas Racing. Agree 16.59%. Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. The relevant terms and conditions of the sponsorship must be included in your racing sponsorship proposal. If theyre not quite right, ask yourself why. Even at the pro level, the work, luck, and talent required to make a career is astronomical. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. If you're directing races, chances are you have a long and bitter history struggling with race sponsorship. Unfortunately, retaining sponsorship in the long term may not always be under your control. How will your sponsor assess the sponsorship and whether it has been a success for them? You must also inform your potential sponsor about the different metrics that will be used to record and evaluate the success of the sponsorship program as agreed with the sponsor. Sponsorship announcements throughout race season. The design proposal sponsorship is easy edit in InDesign. This might seem like a long process but it makes it so much easier to turn to those contacts when you need sponsorship or see an opportunity. The prototype race car is to be evaluated for its potential as a production item. You are welcome to submit a sponsorship proposal for review to the following address: Summit Racing Equipment Attn. Instead, provide a general overview, such as "Parts alone last year cost $X.". Include methods like cheque, e-transfer, PayPal, etc. A good marketing/sponsorship proposal includes: 1. Only if you can't bridge the value gap by increasing the scope of the proposal should you move to considering a price adjustment. Money demands include the car itself, parts, gas, assistants, a trailer and fees to enter races. Assuming the commitments you've undertaken are realistic (ambitious deliverables are good, provided you can get there in the end), delivering on your sponsorship should come down to a project management exercise: tracking goals, updating sponsors and making sure what needs to be done gets done. Be sure to target each proposal to the specific potential sponsor. Its important at this step in the sponsorship process to think about your niche just as you would if you were a business. Look for opportunities to get introductions from others, show your value, and build your connections in a meaningful way. If you are savvy enough to get some sponsor support, and successful enough to earn contingency sponsor prizes, you may be able to cut a significant chunk of your seasons budget. What makes you stand out over other racing drivers. Until recently, this was called the Busch Grand National Series. In those cases, sponsors will publishinstructions for rights holders, telling you everything you need to know to submit your sponsorship proposal to them, including: These direct-application sponsorship requests, where you can submit your sponsorship proposal online directly through the sponsor's own sponsorship request form, are you best bet for securing sponsorship. Theres hard work involved but the secret is consistency, especially once youre all set up and in the swing of things. re*6;Eoqb1tnhzu j{IHa$~]8R6.Vw|D,qn"Q7li~=h;n"Q7YG:AZ|j_QlYG:
f.c|fi~
F-f.c|5q>56,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG:
f.c|fi~
F-f.c|5q>56,qn"Q7DEPc,z3s(eT}HHFGM8+A9"3z]8k7v(D{Yz3.)^q-yuOR. Bring your own food to Track Days Save money while eating better. Being a part of racing brings great value, and Supporting Sponsorships are a great way to dip a toe in the water of racing without too much risk. Dont feel like you need to include a shiny proposal document in the first instance. Announcement [Event.Name] (Event.Date) (Event.Location) Include references to your relationship-building conversations. January 6, 2022. And yet, many sponsor stickers are from drivers who just like and want to support a specific brand or business without necessarily being compensated. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. The Moral of the story: Dont expect to go club racing and find a ton of sponsors to pay for your hobby. (Sponsorship activation involves all the initiatives the sponsor would undertake to best leverage the sponsorship assets you offer, e.g. but you surely wont be walking away with a heavier wallet. It takes only a couple of minutes. Expect huge costs to be competitive, and cutthroat competition (both on and off the track) Realize those exponentially higher costs usually way outweigh the additional prize money. One easy - and cheap - way to do that is by giving your sponsor first dibs on next year's sponsorship and other similar benefits that don't impact price directly. Consider yourself as a marketing agency pitching to a business. If you can convince a company to sponsor you, but that company doesnt quickly see the value. Ask yourself these questions to see if a proposal template is right for you or if you should have a crack at creating your own. Building relationships can take a number of different forms: You might be going to networking events to build relationships with local business owners. This is a business relationship and there must be a clear concise understanding of expectations, timelines and returns. Dirt Track Racing Sponsorship Proposal is a perfect instrument for witnessing thrilling events. 2. Figure out what you can offer to a potential sponsor. 03. We believe auto racing sponsorship can offer a significant foundation from Write what the sponsor will get in return, working from the list you have prepared. Write down all important facts, such as the biographies of the racers and the team's success rate. Helping race directors share expertise and learn from each other is a big part of what we do. Auto Sponsorship Proposal moorespeed.com Details File Format PDF Size: 298 KB Download 3. endobj This means trying to figure out: Listen. You may even supply sponsors an opportunity to place their name and logo in your racing uniform or helmet. Racing cars is a very expensive pastime. Valvoline has been there for as long as people have been racing cars. The people who get sponsors often arent the fastest or best drivers, they are the people who can get the most positive attention for the advertiser. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. When I was doing a lot of commissioned artwork, I gave some discounted drawings as sponsorships on promises of displaying at car shows, handing out business cards, spreading the word, etc. So fo ahead, drop them in the comments section below. To wildly oversimplify it: Crapcan Enduros (non-licensed) are considered the basement tier. Some of the more common types of sponsorship are: Cash sponsorship: Fairly straightforward - you make your assets available to the sponsor in exchange for cash. Select the submit format and acquire the legal papers template in your product. Collect evidence throughout the race season testimonials, statistics, etc. 0
Racing Sponsorships. So go the extra mile. Follow these simple guidelines to get Racing Sponsorship Letter ready for sending: Choose the document you require in our library of legal forms. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. This clean sponsorship proposal design fits all kinds of projects. Here's a Pro Tip: look at the other karts on the track to see what kind of sponsorships they have and then take note of it.